Online Marketing

ONLINE MARKETING: AN OVERVIEW MENU

In order to ensure that customers enter your business, you now also have to provide online visibility. To help you with that, SuMenú and Loyals offer an easy packages with basic services to help you quickly and professionally.

You do not have to do endless research yourself about all the possibilities that online marketing has to offer. We are specialized in this area and we understand what your restaurant business needs in terms of online marketing. So, while you continue to manage your restaurant, we can make sure you will be looking good online!

We offer you our packages:

Google My Business

With Google My Business your restaurant will stand out amongst others in Google Search. Let customers easily find your location and contact details and increase your daily reservations. Sumenú will claim your business listing, optimize your profile, pictures, business details and eventually provide insights in your profile visitor statistics.

Google Ads – Basic Package

The most easy and effective way of advertising in Google Search Results. Sumenú will set up your Google Ads account with:

• One Search campaign targeted at relevant search terms for your restaurant.
• Including the measurement of direct reservations.

Generate more visitors and direct reservations for your restaurant by continuously optimizing your Google Ads campaigns. Sumenú will optimize bids, add new relevant keywords, test different ad texts and send a detailed monthly report about the performance of your campaigns.

Social Media – Basic Package

Activate your fan base and followers by targeting effective ads that increase direct reservations. Within the Social Media basic package, Sumenú will set up:

• One campaign for a sponsored post on Facebook and Instagram.
• Including one banner design.
• Targeted at a specific audience.

Optimize the performance of your campaigns, by continuously adjusting the campaign settings like geographical targeting & different days/times to get more reservations when you need it most. The management includes monthly campaign optimization, testing of different ads & landing pages and a monthly report about the performance of your campaigns.

Google Ads – Extra Package

The advanced way of advertising in all Google ads networks. Sumenú will set up your Google Ads account, with the following aspects:

• One Search campaign targeted at relevant search terms for your restaurant.
• One Display campaign that shows banners in the Google Display Network.
• One Remarketing campaign to target people that previously visited your website.
• Including the measurement of direct reservations.

All Google Ads channels will be used to maximize the performance of your online campaigns. Since we can adjust the marketing mix real-time, you will never spend too much on something that doesn't generate more visitors and direct reservations for your restaurant. Sumenú will frequently optimize your Google Ads campaigns, by adjusting bids, adding new relevant keywords, testing different ad texts & banners and send a detailed monthly report about the performance of your campaigns.

Social Media – Extra Package

The advanced way of advertising in the major Social Networks. With the Social Media extra package, Sumenú will activate new potential clients by targeting effective ads that increase direct reservations. We will set up the following campaigns for Facebook and Instagram:

• One campaign for a sponsored post.
• One campaign for website traffic.
• One remarketing campaign.
• Including two banner designs.
• Targeted at a specific audience.

All advertising opportunities within Facebook and Instagram will be utilized to maximize the performance of your campaigns. By continuously adjusting the marketing mix, testing different geographical targeting and days/times, Sumenú will get you more reservations when you need it most. The management includes frequent campaign optimization, by testing different ads & landing pages, to target customers on the Facebook Ads network at the decision-stage in their customer journey. You will also receive a monthly report about the performance of your campaigns.

SEO - Content Package

With unique and interesting content, you ensure that you are well found in all major search engines. Sumenú provides an SEO content package, which includes one blog article every month, for a period of one year. The same package is also available for a half year. We will write the articles according to the latest SEO guidelines, to increase your ranking and organic visitors. All blog articles will be posted on your website, social media and Google My Business page. You will receive a monthly ranking report, to show the improvement in your online presence.